Background
Shelly Cove
E-Commerce UX Re-Design Wireframes
Overview
Path 184
ROLE: UX Designer
RESPONSIBILITIES: User Research, Wireframing
TIMELINE: 2 months (September - November 2020)
TOOLS: Adobe XD, Adobe InDesign, Adobe
Photoshop, user research, personas, journey mapping
User Research
Screen Shot 2022-09-03 at 1.48.14 PMScreen Shot 2022-09-03 at 1.48.24 PM
- SimilarWeb
- Looking at marketing strategies
- Comparing competing website’s audiences
(Ivory Ella, Vineyard Vines, Billabong)
RESEARCH CREATED… ALYSSA!
alyssaparker
Alyssa’s Journey
journeymap
Original Site vs. Wireframe Redesign
shellyCoveScreenshots2shellyCoveScreenshots1shellyCoveScreenshots3shellyCoveScreenshots5shellyCoveScreenshots4Wireframes
HOMEPAGE
SHOPPING CART
ShellyCoveScreenshots6BackgroundShellyCoveScreenshots7Wireframes3
ORDER FORM
Path 155icon-linkedin
SIENA HOOPER
icon-instagramArtwork 36
480-823-4555
Studying the traffic, bounce rate, pages viewed per visit metrics, Shelly Cove was in need of a UX redesign of their 2020 website. Studying the metrics, and user research that created a persona and journey map, adjustments to the following were focal points of the new site’s wireframes.

- Redesigned navigation bar
- Limiting repetitive graphics to improve load times
- Removal of pop-ups to improve bounce rate
- Removal of “SHOP” checkout experience due to poor integration
Bounce Rate:
53.58%
Pages/
Visit:
2.36
Load
Speed:
57.88%
Metrics
Artwork 1
PORTFOLIO
RESUME